Brand Guide
Texas Stream Team Brand Guide
These guidelines outline the general rules when using the Texas Stream Team brand assets. Use these best practices, templates and tools to incorporate the brand into your materials. The Meadows Center brand and logos are available on their Brand Guide webpage. Texas State University and Texas State University System logos and marks are available at the Office of University Marketing.
If you have any questions or comments please contact Texas Stream Team at TxStreamTeam@txstate.edu.
Editorial Style Guide
- Texas Stream Team should always be written out in full and never shortened to Stream Team or TST.
- Always refer to Texas Stream Team volunteers and monitors as citizen scientists. (A citizen scientist is anyone who participates in Texas Stream Team who is not a water professional).
- The first reference of a Texas Stream Team training should always be written out in full. All references following should be shortened to an abbreviation name of the training. The training name is capitalized followed by the lower-cased training. Please follow this chart below:
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Full Training Name
Shortened Core Water Quality Citizen Scientist Training*
Core training Standard Core Water Quality Citizen Scientist Training
Standard Core training Probe Core Water Quality Citizen Scientist Training
Probe Core training
E. coli Bacteria Water Quality Citizen Scientist Training E. coli Bacteria training Advanced Water Quality Citizen Scientist Training
Advanced training Riparian Evaluation Citizen Scientist Training Riparian Evaluation training
Macroinvertebrate Bioassessment Citizen Scientist Training Macroinvertebrate Bioassessment training
*Core should be used when referring to both Standard and Probe trainings
- When talking about the different Texas Stream Team kits, training packets, manuals, etc, use the shortened training name followed by the resource. The training name is capitalized followed by the lower-cased resource. Ex: Core kit, Core training packet, Core manual, etc.
- The first reference of Waterways Dataviewer should always be written out. All references following should be shortened to Dataviewer.
- Always capitalize the “T” when using our full name, The Meadows Center for Water and the Environment. The first mention of our name should read in the following, “The Meadows Center for Water and the Environment at Texas State University”. In all other instances, “the Meadows Center” (with a lowercase "t") will suffice and should be used as an abbreviation where needed..
Please visit Texas State University's editorial style guide for a complete list of editorial guidelines.
Texas Stream Team Logos
Primary Logo
- Primary logo must appear prominently on all communications materials created or sponsored by Texas Stream Team
- The stacked (vertical) version of the logo is preferred for all printed collateral including printed publications, advertising, billboards, posters and flyers
- The landscape (horizontal) version of the logo should be used when space is not at a premium in a layout, for example, website graphics and banners
Program Logos
- Texas Stream Team's program logos (Biomonitors, Divers, Paddlers, Anglers and Monofilament Finders) may be used on print or digital materials directly relating to these specific programs
High resolution and eps files for each logo are available to download from the list below:
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Full Color Logo
Texas Stream Team Primary Vertical (Blue & Teal) (PNG, 328 KB)Texas Stream Team Primary Vertical (Blue & Teal) (EPS, 5.6 MB)Texas Stream Team Primary Horizontal (Blue & Teal) (PNG, 277 KB)Texas Stream Team Primary Horizontal (Blue & Teal) (EPS, 4.3 MB) -
White Transparent Logo
Texas Stream Team Primary Horizontal (White Transparent) (EPS, 1 MB)
Texas Stream Team Primary Horizontal (White Transparent) (PNG, 36 KB)Texas Stream Team Primary Vertical (White Transparent) (EPS, 770 KB)
Texas Stream Team Primary Vertical (White Transparent) (PNG, 17 KB) -
Program Logos
Texas Stream Team Anglers (EPS, 1 MB)Texas Stream Team Anglers (PNG, 86 KB)Texas Stream Team Biomonitors (EPS, 1 MB)Texas Stream Team Biomonitors (PNG, 89 KB)Texas Stream Team Monofilament Finders (EPS, 1 MB)Texas Stream Team Monofilament Finders (PNG, 86 KB)Texas Stream Team Paddlers (EPS, 1 MB)Texas Stream Team Paddlers (PNG, 72 KB)
Brand Fonts
Adobe Garamond Pro Bold or Semibold is the official Texas Stream Team title and header font.
- Imparts a feeling of history and academia
- Alternative font is Times
Univers is the official Texas Stream Team copy font.
- Modern, efficient feel that balances out the more traditional Adobe Garamond Pro
- Alternative font is Arial
- Avoid using the 45 Light typeface at very small sizes (i.e., 12px or less)
- Extremely diverse, efficient and legible, use liberally on websites for paragraph text and primary content
Brand Colors
Use Meadows Blue color for titles and main headings
PMS: 302
CMYK: 100, 25, 0, 50
RGB: 0, 84, 129
Hex: 005481
Web accessible: Yes, with white contrast color
Web alternate: N/A
Meadows Teal color is often used for subheads and links
PMS: 3278
CMYK: 100, 0, 55, 5
RGB: 0, 160, 142
Hex: 00a08e
Web accessible: No
Web alternate: None; not for web use
PMS: Black 7
CMYK: 51, 44, 36, 84
RGB: 54, 53, 52
Hex: 363534
Web accessible: Yes, with white contrast color
Web alternate: N/A